Universitaire 20102011 200112 les matrices bcg et mc kinsey expose prepare. It was published in one of bcg s short, provocative essays, called perspectives. Telechargez comme pptx, pdf, txt ou lisez en ligne sur scribd. Boston consulting group talvolta abbreviata in bcg e una multinazionale statunitense di consulenza strategica con 90 uffici in 50 paesi, fondata nel 1963 da bruce henderson. An analysis on bcg growth sharing matrix haradhan kumar mohajan premier university, chittagong, bangladesh email. Bcg matrix was a framework originally devised by boston consulting group to strategically measure the potential growth rate of a company within its industry versus its relative market share. The need for a portfolio of businesses becomes obvious. At the height of its success, the growth share matrix was used by about half of all fortune 500 companies. Comment realiser une matrice bcg le mag des solutions. It helps a company think about its products and services and make decisions about which it should keep, which it should let go and which it should invest in further.
Ladaptation des produits haribo par rapport au marche d. Decouvrez comment identifier les forces, les faiblesses, les opportunites et les risques sw. Les modeles strategiques et portefeuille dactivite. Marketing per principianti le matrici strategiche boston consulting group bgc 1. Malak guennioui remi asare slideshare utilise les cookies pour ameliorer les fonctionnalites et les performances, et egalement pour vous montrer des publicites pertinentes. Matrice bcg actinnovation nouvelles technologies et. Comment puisje construire une matrice bcg avec excel. The growth share matrix was created in 1968 by bcg s founder, bruce henderson. The growthshare matrix aka the product portfolio matrix, boston box, bcgmatrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d. Mise en evidence des limites inherentes au modele bcg 1 et son evolution vers le bcg 2. Dissertations gratuites sur matrice bcg societe generale. Les sections qui suivent detaillent ces 3 matrices. But, these challenges can be overcome by the efficient business strategies.
Les 2 perspectives du diagnostic le diagnostic strategique. E considerata tra le big three nel mondo della consulenza manageriale. The boston consulting group bcg is a renowned organization. Every company needs products in which to invest cash.
This is also known as the growth market share matrix by plotting these factors it is possible to identify which products or brandsunits a company should invest further in, and which products it. Henderson for the boston consulting group in 1970 to help corporations. Edraw peut egalement convertir tous ces modeles au format powerpoint, pdf ou word. The m atrix is established in 1970 by bruce d oolin henderson 1915 1992 for the bcg in boston. Sep 25, 2017 lanalyse swot est loutil decisionnel marketing par excellence. Dans les 60s, le cabinet americain boston consulting. Only a diversified company with a balanced portfolio can use its strengths to truly capitalize on its. Le boston consulting groupe a developper cette matrice en 1982. And every product should eventually be a cash generator.
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